What does an AI retention marketer actually do?
An AI retention marketer is software that does the job of the person who runs a store's email and SMS: it spots what is worth sending, decides who should get it, writes and designs it, and has it ready for a person to approve. Unlike an email tool, which waits to be told what to do, it starts the work itself.
What is retention marketing?
Retention marketing is everything a store does to get existing customers and subscribers to buy again. For most e-commerce brands that means email and SMS: campaigns sent to a group on a given day, and journeys that run for one customer after something they did, such as leaving a cart or placing a first order.
What does an AI retention marketer do in a week?
The work is the same work a retention hire does. The difference is that it starts from what is happening in the store instead of from a blank calendar.
| The job | What it looks like |
|---|---|
| Notice the opportunity | A sold-out product comes back, new arrivals land, or a group of customers has gone quiet. |
| Decide who it is for | Build the audience from store behavior, and hold back people who were just emailed or already bought. |
| Make the work | Write and design the email in the brand's voice, using its real products. |
| Check it | Look over the links, the layout and any discount code before anyone is asked to review it. |
| Explain the call | Answer "why this audience?" in plain words when the owner asks. |
| Learn from the results | Read what worked and let it shape the next plan. |
How is that different from an email platform's AI features?
An AI feature inside an email platform helps with one step: a subject line, a block of copy, a suggested segment. Someone still has to notice the opportunity, plan the send and put the pieces together. An AI retention marketer owns the whole job from noticing to sending, and works with the platform rather than replacing it.
What stays with the brand owner?
The decisions that need taste or knowledge of the business stay with the owner: what the brand stands for, which offers it is willing to run, and whether a piece of work is good enough to go out. With Ripple, the work arrives ready for approval, and the owner can approve it, change it or ask for the reasoning behind it.
Who is it for?
It fits e-commerce brands that know email and SMS should be earning more but don't have someone to run it every week, whether that means no marketer at all or one person stretched across every channel.
Questions people also ask
Does an AI retention marketer send emails without approval?
With Ripple, campaign work comes to the brand owner for review first. The owner can approve it, ask for changes or ask how a decision was made.
Does it replace Shopify or the email platform?
No. Ripple works with the tools a store already has. It reads products, orders and customer behavior from Shopify, and sends email and SMS through the store's email platform, such as Klaviyo.