Ripple
Applying for Head of Search

Found on Google. Named by AI.

Ripple looks after your store's search the way a good hire would. It checks the site every day, fixes what's safe, writes the guides shoppers search for, and proves every change in Google Search Console. You approve the rest in Slack.

Works withShopifyGoogle Search ConsoleSlack
Ripple
Found this morning
Four products you archived last week still get Google visits, and they land on a 404. I've matched each one to the closest live product. Put the redirects in?
Brand owner
Yes, go ahead
Ripple
Done, all four. I'll watch them in Search Console and undo any that make things worse.
Checking Search Console
What it does

A hire who looks after search.

Six jobs, every week, on your real store and your real Google data.

Watches the store daily

Site down, Google blocked by a setting, a page hidden from search, an expiring certificate, clicks falling off a cliff. You hear the same day.

Also: lookalike stores copying your brand.

Fills the safe blanks

Missing photo descriptions and search descriptions, written from your own product text and fact-checked before anything goes live.

Never: rewrites your words without your OK.

Keeps every link alive

Archived products, broken links from other sites, blog posts pointing at sold-out items. Each gets sent to the closest page that still sells.

Also: loops, chains and dead redirects.

Finds the searches worth money

"Best", "vs", "gift", "for sale" and your own model names. Ranked by what the page actually sold, with the change that would move it up.

Then: retitles the page or adds a short Q&A.

Writes guides that sell

Real questions from your customers become blog posts, in your voice and style, linking your products. It reads what already ranks first.

Measured: orders from people who landed on each post.

Gets you named by AI

Asks AI assistants the questions your buyers ask, every week, and fixes what they read: crawler access, product facts, reviews and structured data.

Measured: sales from ChatGPT, Perplexity and Gemini visits.
How it works

Plan, fix, prove.

A few minutes of your week, in the Slack you already use.

01

Connect

Install Ripple on Shopify and connect Google Search Console. Each permission is asked for on its own, with what it's for.

02

A full audit and a 3-month plan

Ripple checks the whole store and lays out the next three months week by week: fixes, guides and page changes. It adds a month every month.

03

A short weekly review

What Ripple fixed, what needs your OK, what's coming. Approve with a tap, or tell Ripple which kinds of fixes it can go ahead with on its own.

04

Every change proven, or undone

Ripple starts the clock when Google has actually seen the change, then compares it with similar pages it didn't touch. A change that's worse two weeks running goes back by itself.

Your search weekExample

Three numbers, then what needs you.

Clicks from Google
Average position
Named in AI answers
Photo descriptions on new arrivalsRipple can do this itself
Done
Retitle a collection for the searches it's close onDraft ready, your words kept
SkipApprove
Thursday's guide, from a question buyers keep askingBrief and product links ready
SkipApprove
Redirect two archived productsClosest live product picked
Done
Search, by RippleFull report →
What gets better

More of the right visitors.
Fewer quiet leaks.

Google

More clicks from buying searches

Pages move up for the searches that already sell, not vanity terms.

Tracked: clicks and position per page, against untouched pages.
AI answers

Named when shoppers ask AI

Your store shows up in more answers to the questions your buyers ask ChatGPT, Perplexity and Gemini.

Tracked: share of answers that name you, every week.
Sales

Posts that pay for themselves

Guides are picked by what people search and judged by what they sell.

Tracked: orders from shoppers who first landed on a post.
Leaks

No dead ends

Visitors from Google, old links and blog posts land on a page that still sells.

Tracked: dead pages and broken links found and fixed.
Safety

Problems caught the same day

An outage, a blocked crawler or a copycat store doesn't sit unnoticed for weeks.

Checked: every day.
Your time

Minutes, not a retainer

No agency calls or spreadsheets. A short review in Slack and a tap to approve.

With an undo on every change.
Safe by default

Your store stays yours.

Ripple writes only what you've allowed, re-reads the live page before every change, and keeps an undo for each one.

Never touches
PricesDiscountsAdsSubscriptionsTheme designYour words, without your OK
Always
Fact-checked before it's writtenUndo on every changeYou pick what runs on its own
Questions

Before you hire.

Does Ripple change my store without asking?

Only the groups of fixes you choose. You can let Ripple fill blank photo descriptions and search descriptions on its own; everything else comes to you in Slack first. Changes to your own words always wait for your OK.

What does Ripple never touch?

Prices, discounts, ads, subscriptions, notification templates and your theme design.

How do I know a change worked?

Every change is tracked in Google Search Console from the day Google sees it, against similar pages Ripple didn't touch. A change that makes a page worse two weeks in a row is put back automatically.

Which stores is it for?

Shopify stores with Google Search Console. Ripple asks for each Shopify permission separately and tells you what each one is used for.

Search, by Ripple

Give search a full-time hire.

Daily checks, a short weekly review in Slack, and an undo on every change.